Make it stand out.

A can of Liquid Death sparkling water with a black label featuring a golden skull and the brand name in Gothic font, surrounded by drawings of skulls and bubbles, with text explaining the brand sells water like beer and is valued at 700 million dollars.
Poster for San Marcos High School Orchestra concert titled 'Oops! All Solos!' scheduled for May 16, 2025, at 5:45 PM at the San Marcos High School Performing Arts Center. Features students playing violin, trumpet, voice, and piano, with music notes and a cosmic background.
A pink toy car driven by a woman dressed as a princess, with a green cartoon duck mascot in the front passenger seat. The background is a desert landscape with a rainbow and mountains in the distance.

Big things always begin small. A sketch on paper, a passing thought, or a late night inspiration can grow into a business, a brand, or a movement. My work focuses on shaping those ideas into opportunities that last.

If your brand isn’t showing up on ChatGPT, you’re missing out on thousands of potential impressions. Here’s how to fix that step by step. Follow me for more brand visibility hacks. πŸ‘πŸ§ πŸ‘€ #marketing #marketingtips #viral #instagood #business #instagram #branding #againstthemetric #funny #interesting
πŸ” A day in the life at my first business internship — learning the ropes, making an impact, and soaking it all in. #marketing #marketingtips #againstthemetric #viral #instagood #business #instagram #branding #funny
Have a consumer product or e-commerce business? Here’s 5 Things you SHOULDN’T say in marketing πŸ₯ΈπŸ§  #socialmediatips #creatorhacks #creatorintelligence #contentcreation #creatormanagement #reelstips #consumerproduct #ecommerce #contenttips #marketing
They turned a $17 goblin into a cult. You’re not addicted to the toy — you’re addicted to the chance of getting the right one. This is blind box psychology, parasocial branding, and scarcity marketing at their most unhinged. Save this so you don’t fall for it again πŸ‘€ #marketing #marketingtips #againstthemetric #viral #instagood #business #instagram #branding #funny
Your Girl Wants a Birkin, But You Can’t Even Pay Rent πŸ’ΌπŸ”₯ Luxury isn’t about the product — it’s about power. Hermès uses planned scarcity, status selling, and price games to keep you chasing the flex. If you think luxury means expensive, you’re already lost. • • • #marketing #marketingtips #viral #instagood #business #instagram #againstthemetric #luxury #funny
They made the mascots terrifying… and it’s brilliant marketing. Follow @againstthemetric for more. #marketing #viral #instagood #marketingtips #instagram #business #branding
Everyone tries to make education “professional.” Duolingo said: πŸ’š Let’s threaten users with an owl πŸ’š Meme like it’s 2016 πŸ’š Make learning feel like TikTok It should’ve flopped. It boomed instead. πŸ‘‰ Safe is forgettable
Everyone tries to make education “professional.” Duolingo said: πŸ’š Let’s threaten users with an owl πŸ’š Meme like it’s 2016 πŸ’š Make learning feel like TikTok It should’ve flopped. It boomed instead. πŸ‘‰ Safe is forgettable πŸ‘‰ Weird builds loyalty πŸ‘‰ Follow @againstthemetric for more brands that broke the rules — and won #marketingtips #duolingo #brandvoice #boldbrands #socialmediastrategy #unhingedmarketing #marketingmoves #thisshouldntwork #marketinginspo #againstthemetric #marketing
Everyone says “stand out,” but when someone actually does something different, everyone else calls it stupid. Liquid Death sold water in beer cans. With a skull on the front. And a tagline about murdering your thirst. It made no sense.
Everyone says “stand out,” but when someone actually does something different, everyone else calls it stupid. Liquid Death sold water in beer cans. With a skull on the front. And a tagline about murdering your thirst. It made no sense. And now it makes millions. πŸ‘‰ Safe doesn’t scale. πŸ‘‰ Strange wins πŸ‘‰ Follow @againstthemetric for more brand moves that shouldn’t work — but do. #MarketingTips #BrandStrategy #ContentDesign #BoldBrands #LiquidDeath #MarketingMoves #UnhingedMarketing #ContentThatWorks #SocialMediaStrategy #AgainstTheMetric #ThisShouldntWork #entrepreneurmindset #marketingideas #ecomerce #businesses #everybody #Δ±nstagood #follow #repost
If your brand isn’t showing up on ChatGPT, you’re missing out on thousands of potential impressions. Here’s how to fix that step by step. Follow me for more brand visibility hacks. πŸ‘πŸ§ πŸ‘€ #marketing #marketingtips #viral #instagood
πŸ” A day in the life at my first business internship — learning the ropes, making an impact, and soaking it all in. #marketing #marketingtips #againstthemetric #viral #instagood #business #instagram #branding #funny
Have a consumer product or e-commerce business? Here’s 5 Things you SHOULDN’T say in marketing πŸ₯ΈπŸ§  #socialmediatips #creatorhacks #creatorintelligence #contentcreation #creatormanagement #reelstips #consumerproduct #ecommerce #contenttip
They turned a $17 goblin into a cult. You’re not addicted to the toy — you’re addicted to the chance of getting the right one. This is blind box psychology, parasocial branding, and scarcity marketing at their most unhinged. Save th
Your Girl Wants a Birkin, But You Can’t Even Pay Rent πŸ’ΌπŸ”₯ Luxury isn’t about the product — it’s about power. Hermès uses planned scarcity, status selling, and price games to keep you chasing the flex. If you think luxu
They made the mascots terrifying… and it’s brilliant marketing. Follow @againstthemetric for more. #marketing #viral #instagood #marketingtips #instagram #business #branding
Everyone tries to make education “professional.” Duolingo said: πŸ’š Let’s threaten users with an owl πŸ’š Meme like it’s 2016 πŸ’š Make learning feel like TikTok It should’ve flopped. It boomed instead. πŸ‘‰ Safe is forgettable Everyone says “stand out,” but when someone actually does something different, everyone else calls it stupid. Liquid Death sold water in beer cans. With a skull on the front. And a tagline about murdering your thirst. It made no sense.

Against The Metric

@againstthemetric is my creative outlet for sharing honest, actionable marketing insights. I explore what makes certain brands unforgettable, why some campaigns work, and how strategy can drive both connection and results.

Posts include:

  • Creative breakdowns of brand moves

  • Marketing lessons from real campaigns

  • Personal insights from building my professional career

  • Experiments, trends, and frameworks worth knowing

 Built to Start Conversations

This page is for founders, strategists, and creators who care about the why behind a message. I focus on depth, not fluff β€” and ideas that push brands toward purpose, not just performance.

I don’t just analyze metrics. I challenge the meaning behind them.


πŸ‘‰ See the work

πŸ“@againstthemetric on Instagram