Make it stand out.

  • A colorful digital image with a blue sky, a rainbow, and a desert landscape. In the foreground, there is a pink toy car with a character that looks like a green owl with large eyes and a small yellow beak, and a woman with blonde hair wearing a pink dress and a pink bonnet, sitting in the car and smiling. The text on the image discusses a language app mascot that became popular on TikTok.

    Post from @againstthemetric over new approach on marketing by Duolingo

  • A can of Liquid Death sparkling water with a black and gold design. The text at the top reads 'This brand sells water like it's beer.' Below, it says 'And it’s now worth $700 million. This shouldn’t work β€” but it does.' The background has illustrations of skulls and bubbles, with the overall style being edgy and rebellious.

    Post from @againstthemetric over unique marketing of Liquid Death

  • Purple-themed poster for the 'Oops! All Solos!' spring concert and senior farewells, presented by San Marcos High School Orchestra, featuring performances by students on violin, trumpet, voice, and piano, highlighting works by Bach, Vivaldi, Mozart, Bruch, and more, scheduled for May 16, 2025 at 5:45 PM at the San Marcos High School Performing Arts Center.

    Poster made for my local orchestra's spring concert

  • Flyer for Central Texas Women Leading Government (WLG) lunch networking event, featuring event details and photos of women networking with coffee, set against a white background with green accents.

    LinkedIn Post to promote a networking event for Women Leading Government - Central Texas

Chief Marketing Officer

Aura Textureworks

Aura Textureworks, my curated texture and design brand, gained over 1,500 followers and 200,000 views across all platforms within its first week of launch. It continues to grow to this day and can be found at: www.auratextureworks.com.

From scarcity to self-actualization ⚑ hypebeast culture is just marketing theory in motion. Brand equity, social proof, and lifestyle marketing all in one scroll 😎 . . . . . . #marketing #marketingtips #againstthemetric #viral #instagood #business #instagram #funny #branding #unhingedmarketing #good
If your brand isn’t showing up on ChatGPT, you’re missing out on thousands of potential impressions. Here’s how to fix that step by step. Follow me for more brand visibility hacks. πŸ‘πŸ§ πŸ‘€ #marketing #marketingtips #viral #instagood #business #instagram #branding #againstthemetric #funny #interesting
πŸ” A day in the life at my first business internship — learning the ropes, making an impact, and soaking it all in. #marketing #marketingtips #againstthemetric #viral #instagood #business #instagram #branding #funny
Have a consumer product or e-commerce business? Here’s 5 Things you SHOULDN’T say in marketing πŸ₯ΈπŸ§  #socialmediatips #creatorhacks #creatorintelligence #contentcreation #creatormanagement #reelstips #consumerproduct #ecommerce #contenttips #marketing
They turned a $17 goblin into a cult. You’re not addicted to the toy — you’re addicted to the chance of getting the right one. This is blind box psychology, parasocial branding, and scarcity marketing at their most unhinged. Save this so you don’t fall for it again πŸ‘€ #marketing #marketingtips #againstthemetric #viral #instagood #business #instagram #branding #funny
Your Girl Wants a Birkin, But You Can’t Even Pay Rent πŸ’ΌπŸ”₯ Luxury isn’t about the product — it’s about power. Hermès uses planned scarcity, status selling, and price games to keep you chasing the flex. If you think luxury means expensive, you’re already lost. • • • #marketing #marketingtips #viral #instagood #business #instagram #againstthemetric #luxury #funny
They made the mascots terrifying… and it’s brilliant marketing. Follow @againstthemetric for more. #marketing #viral #instagood #marketingtips #instagram #business #branding
Everyone tries to make education “professional.” Duolingo said: πŸ’š Let’s threaten users with an owl πŸ’š Meme like it’s 2016 πŸ’š Make learning feel like TikTok It should’ve flopped. It boomed instead. πŸ‘‰ Safe is forgettable
Everyone tries to make education “professional.” Duolingo said: πŸ’š Let’s threaten users with an owl πŸ’š Meme like it’s 2016 πŸ’š Make learning feel like TikTok It should’ve flopped. It boomed instead. πŸ‘‰ Safe is forgettable πŸ‘‰ Weird builds loyalty πŸ‘‰ Follow @againstthemetric for more brands that broke the rules — and won #marketingtips #duolingo #brandvoice #boldbrands #socialmediastrategy #unhingedmarketing #marketingmoves #thisshouldntwork #marketinginspo #againstthemetric #marketing
Everyone says “stand out,” but when someone actually does something different, everyone else calls it stupid. Liquid Death sold water in beer cans. With a skull on the front. And a tagline about murdering your thirst. It made no sense.
Everyone says “stand out,” but when someone actually does something different, everyone else calls it stupid. Liquid Death sold water in beer cans. With a skull on the front. And a tagline about murdering your thirst. It made no sense. And now it makes millions. πŸ‘‰ Safe doesn’t scale. πŸ‘‰ Strange wins πŸ‘‰ Follow @againstthemetric for more brand moves that shouldn’t work — but do. #MarketingTips #BrandStrategy #ContentDesign #BoldBrands #LiquidDeath #MarketingMoves #UnhingedMarketing #ContentThatWorks #SocialMediaStrategy #AgainstTheMetric #ThisShouldntWork #entrepreneurmindset #marketingideas #ecomerce #businesses #everybody #Δ±nstagood #follow #repost
From scarcity to self-actualization ⚑ hypebeast culture is just marketing theory in motion. Brand equity, social proof, and lifestyle marketing all in one scroll 😎 . . . . . . #marketing #marketingtips #againstthemetric #viral #instagood #business
If your brand isn’t showing up on ChatGPT, you’re missing out on thousands of potential impressions. Here’s how to fix that step by step. Follow me for more brand visibility hacks. πŸ‘πŸ§ πŸ‘€ #marketing #marketingtips #viral #instagood
πŸ” A day in the life at my first business internship — learning the ropes, making an impact, and soaking it all in. #marketing #marketingtips #againstthemetric #viral #instagood #business #instagram #branding #funny
Have a consumer product or e-commerce business? Here’s 5 Things you SHOULDN’T say in marketing πŸ₯ΈπŸ§  #socialmediatips #creatorhacks #creatorintelligence #contentcreation #creatormanagement #reelstips #consumerproduct #ecommerce #contenttip
They turned a $17 goblin into a cult. You’re not addicted to the toy — you’re addicted to the chance of getting the right one. This is blind box psychology, parasocial branding, and scarcity marketing at their most unhinged. Save th
Your Girl Wants a Birkin, But You Can’t Even Pay Rent πŸ’ΌπŸ”₯ Luxury isn’t about the product — it’s about power. Hermès uses planned scarcity, status selling, and price games to keep you chasing the flex. If you think luxu
They made the mascots terrifying… and it’s brilliant marketing. Follow @againstthemetric for more. #marketing #viral #instagood #marketingtips #instagram #business #branding
Everyone tries to make education “professional.” Duolingo said: πŸ’š Let’s threaten users with an owl πŸ’š Meme like it’s 2016 πŸ’š Make learning feel like TikTok It should’ve flopped. It boomed instead. πŸ‘‰ Safe is forgettable Everyone says “stand out,” but when someone actually does something different, everyone else calls it stupid. Liquid Death sold water in beer cans. With a skull on the front. And a tagline about murdering your thirst. It made no sense.

Against The Metric

@againstthemetric is my creative outlet for sharing honest, actionable marketing insights. I explore what makes certain brands unforgettable, why some campaigns work, and how strategy can drive both connection and results.

Posts include:

  • Creative breakdowns of brand moves

  • Marketing lessons from real campaigns

  • Personal insights from building my professional career

  • Experiments, trends, and frameworks worth knowing

 Built to Start Conversations

This page is for founders, strategists, and creators who care about the why behind a message. I focus on depth, not fluff β€” and ideas that push brands toward purpose, not just performance.

I don’t just analyze metrics. I challenge the meaning behind them.


πŸ‘‰ See the work

πŸ“@againstthemetric on Instagram